The Rules of Etiquette are Changing.

 In a society where the masses have grown to conform to the “norms” of everyday life, Etiquette strives to represent a culture that see themselves as unique individuals that don't want to live their lives like their surrounding peers - instead we want to stand out. The creators of Etiquette, men & women alike all come from humble beginnings; brothers & sisters who were bred with the understanding that success comes with hard work. The accumulation of street smarts and books smarts powers our designs, built off the ideology we have cultivated from the lifestyle of working hard for what we want out of life.